What Do Dumplings & Herbs Have to Do With Advertising?
What do Dumplings & Herbs have to do with Advertising? by Rhonda Hailey
If you have been advertising online for any length of time, you will have learned the importance of your headlines.
If your copy were Chicken Soup, your headline would be the chicken…
So, if headlines are the Chicken, then “herbs” are your Fonts and Magic words must be “dumplings”. Fatal Words would be the pesky bones you want to be sure and remove before you start spooning out your soup.
You didn’t know you were going to need a spoon to write your ad copy, did you?
Spice it up